Before reaching to Prospective Parents it is very important to know. Who are they? These are working parents who wants the best for their children without compromise. They select finest option after exploring every possible thing in the market. How do they explore? Its all because of information available in the digital world. They are digitally surrounded by Search engines, websites, videos, reviews. So now the question arises What kind of outreach strategy should be made to attract Prospective Parents? In this modern era of technology, it