A business can rank well on Google and still disappear when someone asks ChatGPT or Gemini for companies offering the same service. That does not necessarily mean its SEO has failed. It means search discovery is becoming broader than the traditional results page. People are increasingly asking complete questions rather than typing short keywords: “Which company in Vadodara offers this service?”, “Who should I shortlist?”, “What are my options?” or “Which provider has experience with this problem?” AI-assisted search can answer those questions by combining information from